Cheerios rebranding has a knight eating cereal in front of a blanket castle to draw families toward the new brand. The knight is showing that Cheerios are so good their child will take time out of playing to eat them. The knight is also relating to one of Cheerios original characters who was a Cheerios knight but also not giving way if the knight is a boy or girl making it gender neutral. The color was chosen so that it is still the yellow Cheerios box. The front of the box has the knight. The back of the box has a “connect the dots” making a unicorn so the children will want the box even more and give them the feeling of endless possible fun.