Booch Kombucha branding was created for adamant drinkers. Meaning the consumers drink kombucha at least once a week. The colorful design is to really bring out their brand and say “Hey, we know you drink kombucha before but here is something different.” You won't see such a colorful packaging label anywhere else on the market. Booch’s packaging plays on the seven deadly sins, where if your feeling envious then drink envy. Or when the consumer is tired drink sloth to get there energy back. The box that the consumer received from the Kombucha Club is for drinks of the seven deadly sins and a thank you card envelope. In the thank you card there are four information cards which describe the benefits of each drink, along with information about each flavor.